Why Your Local Business Needs An Industry Email List


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Someone recently said to me that Industry Email List marketing is dead. That email is synonymous with "spam," and that they were not interested in wasting their time with it. They went on to say that only a small percentage of Industry Email List the people on their email list ended up buying something when they sent out an email. So, instead, they dedicate their marketing efforts to newspaper ads and handing out flyers on the Industry Email List street.

Let's just pause for a moment and reflect on Industry Email List what you just read. Instead of making a predictable number of sales every time they sent out an email (which costs them next to nothing to do), this small business owner has decided to invest time and money on arbitrary distribution of flyers, and print ads Industry Email List hiding on some page inside a newspaper, in hopes of reaching someone out there who "might" have some interest in what they are selling. It's the most effective marketing medium on the planet. According to a 2015 study by VB Insight, email has the highest ROI of any marketing channel available today, far Industry Email List surpassing social media, search marketing, television, radio, and print media.

If people are on an Industry Email List, it's because they've asked to be there. They are interested in some aspect of what a business or marketer has to offer. Unlike an ad, which might be encountered by people who have no interest in what your business is all about, email lists have a much higher likelihood of getting the right people to respond to Industry Email List the right offer. The bottom line is that you shouldn't underestimate the power of email for your business. It still grabs people's attention, and is a tool most businesses haven't fully optimized for their benefit. Email marketing is smartest way to ensure you are continuing to build relationships with your Industry Email List prospects.

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