IMO, probably the best tasting prtein line. Not incredibly high in protein content, but tastes amazing. Tried a lot of protein powders... and I mean a lot, before I found the Cytosport Muscle Milk.... Just buy the Cake Batter, or Brownie Batter and try for yourself. It is a bit expensive tho.... I think I'm paying $45.00 (CAD) for 2.5 lbs....