Every company is out to make money, why work so hard for free?. I agree with the direct to customer marketing, I wish they would make that illegal.The gov't gets discounted drugs for medicare/medicaid, o I hardly think its "subsidizing" the companies, as they get drugs at a bargain price.Granted, not every company is a Pfizer, Astra-Zeneca and the major giant companies, there are many start up and small businesses that need these companies to buy their product licenses and further develop and market the drug.It's their essential way to raise money and "cash out" for the inventors.