the way i see it, things are only expensive if the cost exceeds the value. Value is relative. For people like us, who truly value a good appearance and a bodybuilding lifestyle, we value our steroids. For us, the value exceeds the cost so it is well worth it. your numbers are way off too btw. nobody spends even close to that amount yearly.
some people really enjoy bicycling, so they buy an expensive ass bike and expensive ass gear. to me, it's a waste. to someone who's life revolves around biking, it's priceless.