No Load for Creatine Ethyl Ester???!?

[osiris4015]

I recently came across this product...

http://www.bodybuilding.com/store/hp/ester.html

It says the loading phase is: NONE


WTF is this..... Is this some marketing shit?

If not explain to me why Creatine Ethyl requires no loading phase..

 

[mister69]

never load on creatine.....take 5grams daily of CEE..good stuff

 

[osiris4015]

never load on creatine.....take 5grams daily of CEE..good stuff

purecee????