I would say Rampage won, why? Because he made the fight happen. If you don't make the fight happen with Machida...nothing happens. Machida circled and threw leg kicks and jabs. The reason the UFC seems like its getting old is because they hold cards so often that the cards aren't filled with great fights. Pride would hold a show every 2 1/2 months but it would have 13+ top 10 fighters in each card, then do Bushidos in between to debut people and use the LW and WW divisions. It was also alot more unpredictable, you could suplex someone onto their head, do flying stomps, knee peoples heads in. There is nothing as satisfying as seeing that prick Shinya Aoki get his face kneed into the ringpost and watch him wake up watching him cry after he flipped off his opponent.
The more rules they add in to make it expand, the more predictable it gets. Also the cage is different and gives an advantage to wrestlers who can press people against it to nullify reversals. I guess UFC fighters should train wall walking alot more