Yeah, understand the frustration bro...it is my favorite protein as well, and it sells out quick. This last time it came back in stock I literally bought 45 lbs of different flavors to be stocked up since not only do I use it for shakes, but my homemade protein bars and mix it with plain Greek Yogurt for a dessert treat. Unfortunately the cost of manufacturing it, the supply vs. demand, shipping costs which includes rising fuel costs, all have a part in the cost to us...sad but true. Don't forget, we get free shipping on a 5 lb bag of protein that is usually at your doorstep in 2-3 days...which would normally cost up to $15 or so. Anyway, just explaining what I understand in regards to cost increases...but don't forget to use needto139 for 15% off your order!