...they are IMO the most honest and forthright supplement company in the industry. They don't overhype their products, there are no proprietary blends, they provide almost immediate customer feedback, they provide the scientific backing for their products, they don't use obscure ingredients, they service what they sell and listen to their customers. In this regard they are completely unique. Because of this approach they are one of the most respected and fastest growing supplement companies in the industry. If I want straight forward information without a lot of BS...Why wouldn't other supplement companies follow their example?