you get what you pay for in vitamins to a point but there are ways to save and get a good vitamin . read the labels , qualit counts , example = d-alpha- tocopheryl is natural vit E but dl-alpha-tocopheryl is a synthetic E that is a byproduct produced in the petroleum industry , vitamin A is another one they take shortcuts in , at least some of the vit A should be from beta carotene , all this being said twinlab makes some pretty good vitamins , go to your local health food store and compare labels