I agree with Carlos and the Beast, the focus today of mass above aesthetics has gone in the wrong direction. I go back to the early seventies myself and I think the sport of bodybuilding gave us some tremendously well built, muscular, defined, and well proportioned men. It wasn't all just about getting freaky big.
I sure wish the sport would head back more in that direction, but I'm really not sure what would be the driver on that. But give me some bodybuilders whose goals are having perfect bodies, not just huge ones, and I'd be a whole lot happier with the sport.